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Understanding The Value of ATD's APTD And CPTD Certifications

  • 09 Feb 2023
  • 1:00 PM - 2:00 PM
  • Virtual

This is an ATD National Event


Thursday, February 9, 2023 1:00pm - 2:00pm EST

By: Morgean Hirt, Director of Credentialing, Association for Talent Development

Employers are struggling to find skilled candidates to fill vacancies; how can you demonstrate you have the talent development skills they need? Join a panel of current Associate Professional in Talent Development (APTD®) and Certified Professional in Talent Development (CPTD®) certificants and ATD Certification Institute staff to hear how ATD’s certifications can benefit you personally, advance your career, and help your employer. Learn from the certificants’ personal stories, and get information on recent research into the value and return on investment (ROI) of ATD’s credentials. Commit yourself to lifelong learning through participation in the certification process.

After this webinar, you will be able to:

  • Describe how certification validates knowledge and skills.
  • Outline the ways certification can improve your professional knowledge and skill base.
  • Identify examples of career advancement following certification.
  • Articulate the value of certification and the ROI for you and the employing organization that supports you.
Morgean Hirt

Morgean Hirt

Director of Credentialing, Association for Talent Development

As director of credentialing for the Association of Talent Development (ATD), Morgean Hirt has more than 25 years of experience in personnel certification and accreditation across a variety of professions. She provides strategic leadership and technical expertise in developing and implementing credentialing programs, focusing on test development, policy and standards development, program audits, strategic planning, and ANSI/ISO 17024 and NCCA accreditation. Believing that standards and certification enhance professionalism and credibility, Hirt has led a number of organizations through establishing industry standards for emerging professions, including clinical research, massage therapy, and mortgage brokering.

Prior to joining ATD, she served as an account executive at MetaCred, a boutique association management firm specializing in managing credentialing programs, and spent 12 years as president and CEO of Certified Fund Raising Executives International Credentialing Board, where she was responsible for establishing international support across six continents for a unified standard of fundraising practice. Hirt is also active with the Institute for Credentialing Excellence (ICE), having served as a member of the research fundraising committee, education committee, and annual conference program committee as well as a presenter at the ICE Exchange.

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